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1) The general premise of the video is based off technology, more specifically cellphones and social media, taking over our lives today. Throughout the whole video everyone was so focused in on their phones they were completely oblivious to what was happening around them and those not keeping up don't really fit in, so much to the point of suicide. 2) The video was very effective in conveying its message without words. The video was in grey which added to the feeling of unhappiness and the sense of not really knowing where he belonged in the world portrayed by the images. 3) I think this is more of an examination of what our society has become. I feel people are so wrapped up in their social life and the good things that social media brings they don't really understand the damages it brings with it. People believe they need to live up to the expectations society has set and if they don't they have failed so much to the point where people commit suicide.